Crafting Corporate Connections Through Flowers
Over six years, we’ve learned that effective corporate gifting isn’t about flawless arrangements—it’s about mastering the subtle dynamics of professional relationships and the timing that matters most.
How We Solved the Corporate Gifting Puzzle
In 2019, we repeatedly heard a single complaint from clients: "Beautiful flowers, but they arrive after the meeting." That’s when we realized we weren’t just arranging blossoms—we were shaping moments that can make or break business relationships.
The Timing Revolution We Stumbled Into
Our breakthrough came when a worried client in 2023 needed deliveries aligned with an investor meeting that had shifted three hours earlier. Instead of declaring it impossible, we developed what we now call "flex-timing"—floral pieces that look impeccable whether they arrive at 9 AM or 2 PM.
"Now we craft arrangements with multiple 'peak moments' across the day, so your flowers never seem to be waiting around."
Our Problem-Solving Process
We developed this approach after witnessing too many well-intentioned gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned the hard way when a client’s congratulatory arrangement arrived during a difficult restructuring announcement. Now we ask the questions florists often overlook: What’s happening in your business right now? What mood are you aiming for?
Recent example: A client wanted to celebrate a partnership, but their partner company was dealing with a family tragedy. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, a completely different emotional approach.
The Practical Reality Check
Beautiful arrangements that are hard to maintain become awkward within days. We learned to design for real office environments—air conditioning, varying light, and busy receptions where water might be forgotten.
Our "office-hardy" selections include flowers that dry gracefully rather than wilt, and arrangements that look intentional even if maintenance is imperfect after a busy week.
The Follow-Through Innovation
We found the real impact happens after delivery. A client noted visitors asking about their flowers weeks later, still looking fresh. That’s when we realized we weren’t just delivering gifts—we were sparking ongoing conversations.
Now we include subtle care cards that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain that polished impression year-round.
The People Behind the Process
We’re not your typical florists, and that’s likely why our approach works. Our backgrounds in business consulting and hospitality management taught us to view gifting as relationship strategy, not merely decoration.
Kaveri Mehta
Lead Design Curator
Former hospitality manager who noticed how flowers influence guest experiences in luxury hotels. Kaveri brings that same focus on environmental psychology to corporate spaces, understanding how floral choices shape business conversations and first impressions.
Prithvi Khandelwal
Client Relations Director
Originating in business consulting, Prithvi realized that successful partnerships often hinge on thoughtful gestures that many companies get wrong. He specializes in timing, cultural considerations, and the subtle art of building business relationships through meaningful gifts.
